Brochure for Commercial Real Estate Property

Client: North Shore Holdings, a commercial real estate business in the Southwest.

Role: Creative director, writer, editor, photo editing, layout designer, illustration

Tools: Adobe Creative Suite, Lightroom

Overview: The client needed an updated brochure after renovating and upgrading one of its commercial real estate properties in Phoenix, Arizona.

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Additional Project Details

We used shortened bit.ly links with UTM parameters to track this property’s performance in print and digital realms. Using these tracking features, we could see which promotional materials generated the most property views online and in-person tours. This information helped the client refine their buyer personas and improve their marketing materials highlighting other owned properties.

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